Monday, July 25, 2011

Godin - Sheepwalking

From TRIBES: We need you to lead us

"I define sheepwalking as the outcome of hiring people who have been raised to be obedient and giving them brain-dead jobs and enough fear to keep them in line"...

It's ironic but not surprising that in our age of increased reliance on new ideas, rapid change, and innovation, sheepwalking is actually on the rise. That's because we can no longer rely on machines to do the brain-dead stuff.

We've mechanized what we could mechanize. What's left is to cost-reduce the manual labor that must be done by a human. So we write manuals and race to the bottom in our search for the cheapest possible labor. And it's not surprising that when we go to hire that labor, we search for people who have already been trained to be sheeplike."

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