Monday, October 3, 2011

Quick to believe that which isn't true

Good piece from Reed Richardson @ Eric Alterman's blog on The Nation site - HERE

Too Bad to Be False -
"Psychologists have long identified a human phenomenon known as the negativity bias. Broadly defined, it essentially means that we humans are intrinsically hard-wired to give more credence to negative rather than positive information."... "This past week was nothing if not further proof that this negativity bias also impacts the all too human practitioners within our “objective” press, and distorts our political discourse in the process. For Exhibit A, look no further than the media tempest kicked up by the $16 muffin myth. The latest in a long line of allegedly outrageous examples of wasteful government spending, this story was little more than a case of imprecise invoicing and, once it was actually examined for veracity, it fell apart faster than dry cornbread."

The challenge is, like Acorn, Sherrod, etc., the damage has been done... thanks to commercialization our attention spans are like those of a gnat, and, in fact, most look at politics like a commercial.  Just like that Jeep that blew out of a volcano but kept on truckin' - people don't know where they heard it, but those Jeeps are pretty tough.  People won't know where they heard it, but they know that the government buys $16 muffins and pisses "our" money away down 14 carat gold toilets.

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