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Tuesday, March 27, 2012

Warm and Fuzzy Corporate Power

Really well done piece @ In These Times - GE's Warm and Fuzzy Ad Campaign Ignores U.S. Job Slashing -

A couple of excerpts:
"... GE racked up $14.2 billion in profits in 2010 while paying no federal income taxes was not well-received by the American public. GE not only avoided paying any taxes, but even managed to collect $3.2 billion in federal tax credits. This occurred against a backdrop of GE continuing to slash its U.S. workforce by 32,000 jobs, from 165,000 to 133,000 over the 2004-2010 period."

And how does GE respond?

" Kicking off with the Super Bowl, GE has been filling the airwaves with ads aimed not at selling GE products to consumers, but at reassuring U.S. citizens that GE's driving mission is to meet human needs, provide deeply-satisfying work to its employees, and revitalize America's manufacturing base."
 
"“The twentieth century has been characterized by three developments of great political importance: the growth of democracy, the growth of corporate power, and the growth of corporate propaganda as a means of protecting corporate power against democracy.
—Alex Carey, author of Taking the Risk Out of Democracy."

How corporations keep the public tied to the corporate myth moving forward will be increasingly interesting to watch... used to be everyone at least knew someone that worked for GE,GM,Ford, etc. so when they ran an ad talking about how important they were, people had some frame of reference... but, as the corporations have figured out how to make record profits without large numbers of employee's, I suspect we will see more of the propaganda... 

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